By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's busy business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the disti… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about contemporary B2B advertising. We review just how the acquiring journey is now completely fragmented and the way that community building can help marketing professionals take back control of t… Read More